Primarily concerned with how it presents its value to the outside world, the brand of any organization is at the mercy of its internal culture. When the two are aligned there is authenticity. And when there is authenticity there is trust.
Just as brands need to be carefully designed with clarity in mind, cultures must be consciously cultivated with people at its heart. If a brand is struggling to articulate its value or build trust among its customers, it is likely the corporate culture that needs attention. After all: as within, so without.
Build value and trust by aligning your corporate culture and brand.
Visioning sessions and retreats
Brand and culture audits
Brand architecture and positioning: mission, vision, values, and purpose
Leadership brand development
Strategic planning and designing growth strategies
Change management