Primarily concerned with how it presents its value to the outside world, the brand of any organization is at the mercy of its internal culture. When the two are aligned there is authenticity. And when there is authenticity there is trust.

Just as brands need to be carefully designed with clarity in mind, cultures must be consciously cultivated with people at its heart. If a brand is struggling to articulate its value or build trust among its customers, it is likely the corporate culture that needs attention. After all: as within, so without.

Build value and trust by aligning your corporate culture and brand.

  • Visioning sessions and retreats

  • Brand and culture audits

  • Brand architecture and positioning: mission, vision, values, and purpose

  • Leadership brand development

  • Strategic planning and designing growth strategies

  • Change management


The Culture Catalyst™

Everything DiSC® is an assessment-based learning experience that deepens self-awareness, inspires appreciation of others, and fosters effective collaboration in the workplace.

Everything DiSC® connects people on a human level to deliver “A-ha!” moments that transform workplaces from talented individuals into collaborative, thriving cultures.

Contact me to learn how DiSC can help transform your culture.


Nicole has an innate ability to facilitate discussion with executives to extract the true essence of an organization. She is a strategist who blends innovative ideas with pragmatic solutions. On top of it all, she makes the process enjoyable!
— Damon Josue, Director of Workplace Strategy at New Day Office

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